應(yīng)用客戶開(kāi)發(fā)信模板的好處是提高發(fā)送客戶開(kāi)發(fā)信的效率。

但是對(duì)于重點(diǎn)客戶，可以嘗試著變換客戶開(kāi)發(fā)信的寫(xiě)法，嘗試新穎、專(zhuān)業(yè)或更加有針對(duì)性的撰寫(xiě)方式。

以引起客戶的好奇心取勝郵件主題:An idea tripling your sales郵件正文:Hello Sales Manager,We have an idea that I can explain in 10 minutes which can get your company next100 best customers. This idea is used to help our client almost triple their monthly run rate. Let's schedule a quick 10 minutes call so I can share the idea with you. When works best for you? Best regards, Sophie 曾有業(yè)務(wù)員用這封客戶開(kāi)發(fā)信獲得了57%的打開(kāi)率和21%的回復(fù)率，收獲16 位新客戶。

這封客戶開(kāi)發(fā)信的獲勝之處在于它成功地引起了客戶的好奇心。

具體分析:Hello Sales Manager,(分析:如果知道客戶的名字，那么直接寫(xiě)名字，這樣會(huì)拉近和客戶的距離。

)We have an idea that I can explain in 10 minutes which can get your company next100 best customers.(不知道你是否能容許我用10分鐘表達(dá)下想法。

這個(gè)想法可能會(huì)讓貴公司獲得100位優(yōu)質(zhì)客戶。

分析:業(yè)務(wù)員是站在客戶的角度，引起客戶想要和他交流的欲望。

簡(jiǎn)而言之，就是拋出誘餌。

)This idea is used to help our client almost triple their monthly run rate.(最近我曾用這個(gè)想法幫助客戶將他們的月點(diǎn)擊數(shù)提高了近三倍。

分析:這句話繼續(xù)拋出噱頭，指出這個(gè)想法之前帶來(lái)的絕佳效果。

)Let's schedule a quick 10 minute call so I can share the idea with you. When works best for you?(你能否騰出10分鐘時(shí)間，我和你分享下這個(gè)想法。