Amazon Brand Analytics is a tool that helps businesses track and analyze their brand's performance on Amazon. It provides insights into the sales, reviews, ratings, and other metrics related to a brand's products on Amazon. This information can help businesses make informed decisions about their product listings, pricing strategies, and overall brand strategy.

Some of the key features of Amazon Brand Analytics include:

1. Sales data: Provides detailed sales data for each product, including total sales, revenue, and average order value.

2. Reviews analysis: Analyzes customer reviews for each product, providing insights into customer satisfaction and product quality.

3. Ratings and feedback: Provides detailed ratings and feedback for each product, helping businesses understand what customers are saying about their products.

4. Search engine optimization (SEO): Helps businesses optimize their product listings for search engines, improving visibility and rankings.

5. Product recommendations: Provides recommendations for new products based on customer behavior and preferences.

Overall, Amazon Brand Analytics is a valuable tool for businesses looking to improve their brand's performance on Amazon and increase sales.