A survey found that 39% of customers in US search for products on Amazon.com before making purchases versus 11% who search for products on search engines such as Google. 。

It is self-evident that getting more product views increasesyour sales on Amazon. If you feel like you’re struggling where to promote your Amazonlistings and want to drive more sales. Getting more product exposure andtraffic to your Amazon listings is definitely the most practical way to promoteyour products. 。

Before starting this subject, let us make clear that wherecan we make our products get more traffic. There are in-Amazon and off-Amazon approachesto get product exposure. 。

in-Amazon approach。

Since Amazon is biggest online shopping mall in theworld, and its own traffic is already enough for sellers to make use of. So themost popular way to promote your Amazon product listings is to get moreexposure/views from Amazon website, which means listing optimization is very importantto rank well and get more visits. 。

1.Optimize the listing 。

A good listing can make your product outstanding frommillions of commodities, which is also one of the important factors to get morevisualization. Optimizing product listing should focus on these aspects: Keywords,Title, Bullet Points, Search Terms, Product Description and product reviews.Among these factors, Keywords is the most important. There are Product Keywordsand Subject Keywords, and Amazon introduces your product into a category. Combiningthese two can greatly grade your listings. Keywords in titles have the biggesteffect (compared to features and description) so think about this carefully. 。

Remember you are writing your title for humans – althoughAmazon has algorithms, these algorithms are based on what real people aresearching for. Plus, when people see your product title, they need tounderstand it and want to click it. 。

2. Amazon Sponsored Products 。

A survey shows, only 30% of Amazon clicks the results showed afterthe first page. Therefore, we should take “ advertise on Amazon” into consideration for promoting your listings. Advertising on Amazon isan easy way for you to promote your listings. Ads appear right where customerswill see them, such as the first page of search results or product detailpages. You place bids on relevant keywords, and if your bid wins and your admatches the search, your ad gets displayed to shoppers. These targeted ads canbring your products to a new audience and help you maximize your sales 。

Get more traffic off-AmazonGetting traffic out of Amazon requires you choose theproper traffic sources combinations and sophisticated promotion based on yourtarget audience. 。

1. Search engine: Google Adwords, Google affiliatenetwork, Google shopping, Bing, Yahoo and any local search engine can be aoption. Keywords is still the most important factor for search engine. 。

2. Video-sharing website: YouTube, Vimeo,Dailymotion etc. are specially good for the hot sales and low-cost products. 。

3. Social media platforms: Social media Like Facebook,Twitter, Pinterest, Quora, Slideshare…can be very good platform to promote yourAmazon product listings. 。

4. Deals sites: Get more visits to youramazon listings from coupon-sharing websites, such as SlickDeals, PriceGrabber,Shopping, Fatwalle, Kaboodle… 。

More eCommerce information in BY56 smart logistics platform. 。