得到潛在客戶的聯(lián)系方式以后,接下來當(dāng)然是主動(dòng)出擊,吸引客戶,爭取貿(mào)易機(jī)會(huì)了。

寫給客戶的第一封信很重要,開發(fā)信習(xí)慣的格式,首先是說明獲得客戶聯(lián)系方式的途徑,以免唐突,再簡要介紹一下自己的情況,包括公司規(guī)模,成立時(shí)間,主打產(chǎn)品的簡介以及聯(lián)系方式等。

需要注意的是,開發(fā)信應(yīng)言之有物,凸顯公司與產(chǎn)品的優(yōu)勢,提高吸引力,也不宜太過詳細(xì),長篇大論。

須知開發(fā)信的目的是引起客戶的注意和興趣,引誘客戶回復(fù)聯(lián)系。

以下是一封開發(fā)信的例子:Dear Mr. Steven Hans,We get your name and email address from your trade lead on xxx that you are in the market for ball pen. We would like to introduce our company and products, hope that we may build business cooperation in the future.We are factory specializing in the manufacture and export of ball pen for more than six years. We have profuse designs with series quality grade, and expressly, our price is very competitive because we are manufactory, we are the source. You are welcome to visit our website xxx which includes our company profiles,history and something latest designs.Should any of these items be of interest to you please let us know, We will be happy to give you details.As a very active manufactures, we develop new designs nearly every month, If you haveinterest in it, i's my pleasure to offer news to you regular.Best regards,Dafu Wong請(qǐng)注意這封開發(fā)信的寫法,作為初次聯(lián)系的信件,它簡潔明了,鮮明地展示了自己的特點(diǎn),并暗示建議客戶繞開中間商直接跟廠家合作,因?yàn)椴恢揽蛻舻脑斍?特別強(qiáng)調(diào)有多種品質(zhì),這樣無論對(duì)方是精品路線還是廉價(jià)路線,都有洽談的空間。

此外,并沒有談?wù)撎?而是引導(dǎo)客戶去訪問自己的網(wǎng)站,最后再拋出誘餌。

再隨附一張展現(xiàn)琳瑯滿目款式的產(chǎn)品照片,效果會(huì)很不錯(cuò)。

此外,開發(fā)信不同于Trade Lead,為表示誠意,不宜千篇一律。

應(yīng)該根據(jù)客戶的規(guī)模,國籍不同略作調(diào)整,在信件中適合的地方自然地點(diǎn)一下客戶的公司名字,暗示這封開發(fā)信是專門寫給貴公司的,而不是草率地廣告。

這些小技巧雖然不起眼,但頗能給客戶以好感,希望對(duì)您有所幫助。