跨境電商是新常態(tài)下推動經(jīng)濟轉(zhuǎn)型發(fā)展的重大戰(zhàn)略，是經(jīng)濟發(fā)展的新引擎、產(chǎn)業(yè)轉(zhuǎn)型的新業(yè)態(tài)、對外開放的新窗口，而跨境電商利好的落地，也會掀起新一輪的跨境電商創(chuàng)業(yè)創(chuàng)新熱潮。

網(wǎng)上商鋪作為跨境電商的一個起點，學(xué)習(xí)者有必要去了解與開通商鋪相關(guān)的一些英語實用詞匯，不涉及拓展詞匯，以下為基礎(chǔ)詞匯。

(1)storefront  店面例：That small number Wei quoted would presumably fund business with an online storefront and a small amount of goods, which could be sold for proceeds to pay the loan and buy more wares.   據(jù)推測，魏提到的少量自有資金或許將用來開設(shè)在線店面，以及購置少量貨物，這些貨物出售后的款項將用來繼續(xù)提供貸款，以及購買更多的貨物。

(2)marketing  銷售例：But what other groups of items do shoppers buy together that are not anticipated by the marketing team?  但是銷售小組所沒有預(yù)期到的購物者想要一起購買的其他成組的商品是什么？(3)customize  按照顧客的要求制作例：You can customize the software in several ways.   您可以通過多種方式自定義軟件。

(4)demonstration  演示，表明例：to hold/stage a demonstration  示范(5)warehouse  倉庫例：Each warehouse reports back to the retailer which portion ( if any) of the customer order it was able to fulfil.   每個倉庫把它能完成客戶訂單的那個部分(如果有)的報告返回給零售商。

(6)operate  操作；經(jīng)營例：What skills are needed to operate this machinery?   操作這臺機器需要什么技能？(7)online  在線的例：Say I have an online resource that I want you to symbolically pay for.   比如，我有一個在線資源，希望您能象征性地為其付錢。

(8)ensure  保證，確保例：We need to ensure the credibility of the market.   我們必須保證這個市場的信譽。

(9)guarantee  保證，擔(dān)保例：Goods are sold with money-back guarantee.  售出商品質(zhì)量不符保證退款。