初次報(bào)價(jià)以后,來(lái)來(lái)回回地談價(jià)是很常見的。

賣方希望贏得更好的利潤(rùn),買方希望買到更便宜的產(chǎn)品,這就需要多輪的價(jià)格拉鋸,最后大家在談判和磨合中尋找雙方都能接受的某個(gè)折中點(diǎn)。

這個(gè)時(shí)候,郵件的往來(lái)必須更加謹(jǐn)慎,不能被對(duì)方猜出自己的底牌和價(jià)格底線。

一、郵件模板Dear Clair ,To be candid with you,we have no margin to reduce the pricing again.In fact, the price is very important to win this order, but the quality counts for much more. We couldn't debase our quality level to achieveyour price aim.I'm sorry !l have discussed with our top management,and decided to proceed in below suggestions.1. USD 5.50/ pc , with color box packaging , based on 10 000 pcs2.USD 5. 20/pc, with simple poly bag packaging , based on 10 000 pcs3.3% will be provided as a special discount , when quantity up to 30 000 pcsPlease help to consider and inform us which way is better for you.We understand that you have to test your local market and retail price. And we're pleased to do a trial order for you with small quantity in our first business.Maybe 5 000 - 8 000 pcs is workable for you to make a decision,with no price increase.Best regards,Kerry Hu二、常用語(yǔ)句1. Price is important ,but quality counts for much more.價(jià)格很重要,但質(zhì)量更重要。

2. It is not workable for us to place such a big quantity first time.第一次下單我們無(wú)法達(dá)到這么大的數(shù)量。

3. We could try a trial order to test the market.我們可以下個(gè)試單來(lái)測(cè)試市場(chǎng)行情。

4. Consumers could only pay for USD 9. 99 as maximum for this item.對(duì)于這個(gè)產(chǎn)品,消費(fèi)者最多只會(huì)愿意在9.99美元以下購(gòu)買。

5．10%discount will be provided if you doule the quantity.如果您把訂單數(shù)量加倍,可以給您10個(gè)點(diǎn)的折扣。

以上就是外貿(mào)郵件價(jià)格談判技巧,希望能幫助您。