以高性?xún)r(jià)比吸引客戶(hù)的注意力郵件主題:Much Lower Cost for High Quality郵件正文: Dear Mike, Good morning!I am very glad to know you from your professional website that you are the leading company in Japan for machine vision system. I also notice that you pay much attention to lower your cost for quality machine vision system. That is where I can be of help.May I introduce myself to you? I am Sophie, from PAE China. We have been in machine vision system industry for more than 20 years. I am confident that we are capable to meet your quality standard, while cutting your cost by at least 10%. Please be sure, we are also very capable to custom produce with your drawings. To enable you to evaluate our quality, may I invite you to visit our factory? Best regards, Sophie具體分析:該業(yè)務(wù)員在分析了客戶(hù)有尋求低價(jià)產(chǎn)品的實(shí)際需求后，以產(chǎn)品的低價(jià)作為突破點(diǎn)，吸引客戶(hù)的注意力。

因?yàn)榍捌谧隽苏{(diào)查，所以業(yè)務(wù)員在客戶(hù)開(kāi)發(fā)信中將具體能給客戶(hù)節(jié)省多少成本都寫(xiě)了出來(lái)，如果降低成本是客戶(hù)的當(dāng)務(wù)之急，此信便能直擊客戶(hù)要害，取得較好的效果。